Marketing report for a company that produces health organic food Assignment

Marketing pass over for a company that produces health organic food products - Assignment Example200). To start with, is to develop a fresh product line which impart aim at improving sales by at least 20%. Secondly, a new and enhanced commodity line to the already on chip in customer base will be launched through conveying improvements and revisions. Furthermore, we intend to raise product sense by at least 40% before the end of this year among the intended audience. Finally, carry erupt an extensive study on the diverse components of the commercialize and formulate new ways of satisfying for each one segments needs (Nash, 2000, p. 68). Market Segments Understanding market segmentation is very important since it will enable QOFPC to concentrate on satisfying the specific needs of its customers (Kotler et al, 2009, p. 200). Though mass marketing has its get advantages, it has also been criticized and companies are currently being advised to concentrate of micro-marketing wher e production is driven by market segments. There are diametric segments of the market that needs to be studies in order to know how to fasten in effect on the production process. For instance, by QOFPC studying the behavior of its potential customers, it will be in a position to determine how to play between quality and low price in its essay to satisfy all its customer categories (Schmid, 2007, p.102). First and foremost QOFPC needs to understand the demographic dowry of the market. This component takes into consideration things such as age, the size of the families of potential customers, gender, income, occupation, religion, social class, race and education. These demographic units are nigh linked with consumer needs and preferences (Schmid, 2007, p.103). For example consumer needs change widely with age a child whitethorn prefer very sweet food products as compared to an old person. Studying the geographic segment (focuses on regions, cities and rural and urban areas) is eq ually important since it will allow the company to identify the buying talent of its market. People in rural areas are mostly ignorant and dedicate low incomes, hence, require different marketing strategies from those in urban areas (Nash, 2000, p. 70). By understanding these variations, the company will be able to auspicate its market size and choose an appropriate media of reaching its market effectively. According to Kotler et al (2009, p. 205), the psychographic segment focuses on peoples lifestyles, socio-economic status, hold dears/beliefs and personalities. Under this segment, psychology is applied to the demographic factors in order to have a clear understanding of the potential customers. People of the same age may have different beliefs that are likely to affect their tastes and preferences. The final market segment that needs understanding is the behavioral segment that focuses on occasions, benefits, usage rate, attitude, readiness stage, user status and loyalty sta tus. QOFPC needs to study the possibility of incident of occasions such as festivals that will boost its sales in order to target them effectively (Nash, 2000, p. 70). Moreover, since this company produces health organic foods, it will be of great importance to study individuals who exactly buy the products and their buying capability. Marketing Strategy Using Marketing Mix Marketing strategies aim at creating the value of customers, capturing and delivering that customer value and above all sustaining the customer value (Nash, 2000, p. 90). An appropriate marketing strategy calls for control blending and high flexibility.